XFINITY Watchathon's Binge Box

XFINITY's Watchathon is a weeklong event where TV customers have unlimited access premium channels. To promote the event, we were tasked with creating games that were entertaining but also worked in the content.

One of the games was The Binge Box. The idea is you put items you need for binge-watching television into a box. When ready, the box will give you a "binge watching personality" and show suggestions to go with your new persona.

Beginning the Process

In order to "sell" the idea, I made a rough concept storyboard in Sketch to visually represent the process. Based on feedback and approval, a basic proof of concept was coded and work with the art directors began.

First Launch

Through the result of lots of collaboration, the Binge Box became functional. Each item in the room was weighted with 3 numbered attributes. When all 3 items were in the box and the button was pressed, the algorithim found the frequency of each attribute and output that pre-written personality. The site gained lots of feedback and pageviews. Bingebox was the longest visited page on the site.

A Year Later

We were asked to do Binge Box again, though this time make it more complicated. After gathering some feedback from the client, analytics and user testing, we decided to increase the number of rooms (more items), and create an two-part persona matching system. One part would find the adverb of the persona and the second part would find the noun. In addition, the copy was written to be swappable regardless of the combination. Each item now carried 6 numbers tied to various attributes. The algorithim would then find the most common numbers from each set and arrange them based on weight (order within the attribute array) and frequency.

Once you got your "binge-watching" persona, you could click through and browse content. If you were on a non-TV device, clicking the link would send you to XFINITY's online TV portal.