XFINITY’s Watchathon was a weeklong event where TV customers have unlimited access premium channels. To promote the event, the team was tasked with creating games that were entertaining but also featured certain shows.
The team conceieved of The Binge Box. The idea is you put items you need for binge-watching television into a box. When ready, the box will give you a “binge watching personality” and suggest shows to go with your new persona; sort of a visual personality quiz for binge-watching TV.
Storyboard and Prototype
In order to “sell” the idea, I made a rough concept storyboard in Sketch to visually represent the process. Based on feedback and approval, a basic proof of concept was coded and work with the art directors began.
Through lots of collaboration, the Binge Box became functional. Each item in the room was weighted with 3 numbered attributes. When all 3 items were in the box and the button was pressed, the algorithm found the frequency of each attribute and output a pre-written personality.
A year later, we were asked to do the Binge Box again, though this time make it more complicated. After gathering some feedback from users, the client, and assessing analytics, we decided to increase the number of rooms (more items), and create an two-part persona matching system. One part would find the adverb of the persona and the second part would find the noun. In addition, the copy was written to be swappable regardless of the combination. Each item now carried 6 numbers tied to various attributes. The algorithm would then find the most common numbers from each set and arrange them based on weight (order within the attribute array) and frequency.
Check out a demonstration of the Binge Box: